W Asia is the award-winning Singapore-based hub of the London public relations, creative marketing and social media company, W.
A sophisticated and innovative partner, W Asia offers a unique combination - proven media relations expertise, pioneering social media ingenuity, world-class strategic and creative capabilities, and a true understanding of what it takes to succeed in the dynamic and diversified Asian commercial environment.
W is independently owned and free-thinking in outlook. Our belief is that communication is an integral part of 21st-century brands – not just marketing veneer – and that every client deserves an approach as individual as they are.
Founded in 2009 – in the depths of the global recession – we have always been proud to be measured on results way beyond media coverage, with campaigns that consistently exceed expectations, and deliver on the bottom line. Our growth has been built around a philosophy of ‘creative commerce’ - making amazing ideas that drive business value for clients.
Warren has founded and steered W to being one of the world's fastest growing and most creative communications agencies. With a hands on approach to creative ideas and commercial strategies, Warren has delivered award winning campaigns for clients ranging from W Hotels and Hendrick’s Gin to Dentsu Aegis and YSL. He has been voted part of the Hospital 100 - the most influential people in Britain’s creative industries – and has also been placed in the top five ‘Consumer & Brand Hotshots’ in PR Week’s Power Book, with PR Week being a publication he contributes to regularly. A passionate entrepreneur, Warren has backed over 10 start up business including MEATliquor and Pizza Pilgrims and sits on the board of limoncello brand Pococello and premium garment care brand Mr Black.
A key member of W’s founding team, Annabel has 20 years’ experience of leading high profile PR campaigns. She helped set up W’s London offices back in 2009, with clients including ELLE, Gallo Family Vineyards and W Hotels. Annabel has lived and worked in Southeast Asia since 2013, first as the Marketing Director of the Banyan Tree’s beach-club operations in Thailand and then subsequently as the Managing Director of W Asia, which she set up in 2015. She has clocked-up several awards in the region, from Asia One’s ‘Outstanding Business Enterprise’ to Shorty’s ‘Best Use of Social Media’ for her campaign with Google Singapore. She recently landed The Holmes Report’s ‘Best New APAC Consultancy’ for W Asia and has been featured in PR Week’s Global Power Book for the past two years in a row. Annabel leads W’s Singapore hub.
Aly Ang, W Asia’s first senior team member, oversees the agency’s F&B and Lifestyle Divisions. Aly is no stranger to the media landscape and has expansive PR experience across the beauty, fashion, F&B and lifestyle sectors in Singapore, and across the APAC region. She has led campaigns for brands including CÉ LA VI, Krispy Kreme, PS.Cafe, BIMBA Y LOLA, Kat Von D Beauty and Sally Hansen. Aly has picked up several awards including ‘Best Launch Campaign’ at Marketing’s PR Awards 2017 for her work with Paper Lantern Distilling, as well as ‘Best Lifestyle PR Campaign’ at the 2016 PR Awards for Japanese fashion label 45R.
Our ‘creative commerce’ approach, bespoke to each client’s needs, often draws on a wide range of capabilities
across the team.
Sectors of strength for W Communications are principally F&B, Media, Travel, Consumer Tech, Entertainment, Charities and Events, but it’s our belief we can apply our talents to any number of briefs.
We love new challenges.