W Asia is the award-winning Singapore-based hub of London-based public relations, creative marketing and social media company, W.
A sophisticated and innovative partner, W Asia offers a unique combination - proven media relations expertise, pioneering social media ingenuity, world-class strategic and creative capabilities, and a true understanding of what it takes to succeed in the dynamic and diversified Asian commercial environment.
W is independently owned and free-thinking in outlook. Our belief is that communication is an integral part of 21st-century brands – not just marketing veneer – and that every client deserves an approach as individual as they are.
Founded in 2009 – in the depths of the global recession – we have always been proud to be measured on results way beyond media coverage, with campaigns that consistently exceed expectations, and deliver on the bottom line. Our growth has been built around a philosophy of ‘creative commerce’ - making amazing ideas that drive business value for clients.
In less than 6 years Warren has founded and steered W to being one of the UK’s fastest growing and most creative communications agencies. With a hands on approach to creative ideas and commercial strategies, Warren has delivered award winning campaigns for clients ranging from W Hotels and Hendrick’s Gin to Dentsu Aegis and YSL. He has been voted part of the Hospital 100 - the most influential people in Britain’s creative industries – and has also been placed in the top five ‘Consumer & Brand Hotshots’ in PR Week’s Power Book, with PR Week being a publication he contributes to regularly. A passionate entrepreneur, Warren has backed over 10 start up business including MEATliquor and Pizza Pilgrims and sits on the board of limoncello brand Pococello and premium garment care brand Mr Black.
A key member of W’s founding team, Annabel has 18 years experience of leading high profile PR campaigns. She founded W London’s award-winning media division in back in 2009, with clients including the London Evening Standard, ELLE and Cosmopolitan. Annabel has lived and worked in South-East Asia since 2013, first as the Marketing Director of the Banyan Tree’s beach-club operations in Thailand and then as a Director as the global entertainment group, Attica. She has clocked-up several awards in the region, including Asia One’s ‘Outstanding Business Enterprise’ and a Shorty (New York’s social media ‘Oscars’) for her campaign with Google & Paul Oakenfold. Annabel leads W’s Singapore hub.
Aly is experienced PR manager, who was previously at Touch PR & Events where she managed the PR for lifestyle and F&B brands including Krispy Kremes, Sally Hansen, Bimba & Lola and Watsons, as well as corporate communications for clients (including the creation of content and managing social media platforms). She was previously a fashion and entertainment writer for Poached Magazine.
Our ‘creative commerce’ approach, bespoke to each client’s needs, often draws on a wide range of capabilities
across the team.
Sectors of strength for W Communications are principally F&B, Media, Travel, Consumer Tech, Entertainment, Charities and Events, but it’s our belief we can apply our talents to any number of briefs.
We love new challenges.