19 July 2017
W’s work with Bawah Island has helped the resort become one of the hottest openings of the year.
To build a point of difference for the Indonesian archipelago, W crafted a campaign that positions Bawah as ‘naturally luxurious’ with strong eco credentials.
Extensive global coverage – from US Vogue to The Australian and the UK’s Telegraph – has delivered key campaign messages, and Bawah has been fully booked since launch.
Heralded by CNN as “Eco luxury at its best”, forthcoming initiatives by W for Bawah include the ‘B8 Coral Summit’ and a ‘Going off Grid’ influencer campaign.