19 July 2017
W is launching Asia’s most exciting new luxury retreat – Bawah Island.
To build a point of difference for the Indonesian archipelago, W has crafted a campaign that positions Bawah as ‘naturally luxurious’ with strong ecological credentials.
More than 300 titles across Asia Pacific have delivered key campaign messages through their coverage, and nearly 1,000 enquiries have been received ahead of the August 2017 opening (including a full buy-out for 2018).
Heralded by CNN Asia as “Eco luxury at its best”, forthcoming initiatives by W for Bawah Island include the ‘B8 Coral Summit’ and a ‘Going off Grid’ influencer campaign.