GOOGLE SINGAPORE x ATTICA

19 July 2017

To refresh the brand for Attica’s 10th anniversary, W Asia secured a partnership with Google Singapore and Paul Oakenfold to create ‘Asia’s Most Innovative Club Experience’.

Using biometric wearable technology flown in from the US, more than 1 million people took part in the experiment via Google Hangouts and the campaign went on to win Best Use of Social Media at New York’s Shorty Awards.