19 July 2017

W Asia was retained to reinvigorate David Thompson’s Thai street food restaurant in MBS by injecting ‘playful irreverence’ into the brand.

An intensive media campaign generated more than 400 pieces of coverage in the first three months alone. Initiatives included ‘Singapore’s First Drag Queen Brunch’ which saw a risqué cabaret show feature on the cover of The Straits Times ‘Life’ – Singapore’s national newspaper.

The brunch series was completely sold-out – and bookings at Long Chim soared as a direct result of the activity.