18 July 2017
W took an unknown craft distiller and launched ‘Asia’s first crowd funded gin campaign’ on Pozible. W advised on all aspects of the launch, from photography to videography, brand messaging and the serve.
The media campaign resulted in doubling the target in five days, selling nearly $40,000 of gin in a month. With W’s support, ‘Pozible’s largest Asian campaign’ has resulted in Paper Lantern Sichuan Pepper Gin being listed in the leading bars in the city.
The campaign was recognised by Marketing’s PR Awards as 2017’s Best Launch ‘Gold Category’ and also clinched the Holmes Reports’ Sabre Award for ‘Best APAC Product Campaign’.