PRUDENTIAL EYE ART AWARDS

19 July 2017

W took a specialist art awards and turned it into a major international cultural event to rival the Turner Prize.

A heavyweight media strategy was devised for the Marina Bay Sands awards event and exhibition at the ArtScience Museum with the objective of engaging a wider consumer audience with contemporary art.

$4.4m of coverage was delivered across Singapore, China, Thailand, Indonesia, Taiwan, Bangladesh, Vietnam, Cambodia & India with a 75% increase outside the culture pages.