W Asia is the award-winning Singapore-based hub of London-based public relations, creative marketing and social media company, W.A sophisticated and innovative partner, W Asia offers a unique combination - proven media relations expertise, pioneering social media ingenuity, world-class strategic and creative capabilities, and a true understanding of what it takes to succeed in the dynamic and diversified Asian commercial environment. W is independently owned and free-thinking in outlook. Our belief is that communication is an integral part of 21st-century brands – not just marketing veneer – and that every client deserves an approach as individual as they are. Founded in 2009 – in the depths of the global recession – we have always been proud to be measured on results way beyond media coverage, with campaigns that consistently exceed expectations, and deliver on the bottom line. Our growth has been built around a philosophy of ‘creative commerce’ - making amazing ideas that drive business value for clients. OUR OFFER W Asia is a full service agency, equipped with all the necessary expertise to best position your brand or product, expose priority launches and openings, protect your reputation and increase your reach with the right consumers. Our ‘creative commerce’ approach, bespoke to each client’s needs, often draws on a wide range of capabilities across the team. Sectors of strength for W Communications are principally F&B, Media, Travel, Consumer Tech, Entertainment, Charities and Events, but it’s our belief we can apply our talents to any number of briefs. We love new challenges.
CEO & Founder
Warren founded W in London in 2009 and has steered the company to become one of the world's fastest growing and most creative communications agencies. With a hands-on approach to creativity and commercial strategies, he has delivered award-winning campaigns for clients ranging from W Hotels and Hendrick’s Gin, to YSL and Unilever. He has been voted into the Hospital 100 - the most influential people in Britain’s creative industries – and ranked in the top five ‘Consumer & Brand Hotshots’ in the PR Week Power Book. A passionate entrepreneur, Warren has backed more than 10 start-ups in consumer and technology sectors, including MEATliquor, Pizza Pilgrims Trouva and The Chapar, and he sits on the boards of limoncello brand Pococello and premium garment-care brand Mr Black
CEO & Founder
Aly Ang, W Asia’s first senior team member, oversees the agency’s F&B and Lifestyle Divisions. Aly is no stranger to the media landscape and has expansive PR experience across the beauty, fashion, F&B and lifestyle sectors in Singapore, and across the APAC region. She has led campaigns for brands including CÉ LA VI, Krispy Kreme, PS.Cafe, BIMBA Y LOLA, Kat Von D Beauty and Sally Hansen. Aly has picked up several awards including ‘Best Launch Campaign’ at Marketing’s PR Awards 2017 for her work with Paper Lantern Distilling, as well as ‘Best Lifestyle PR Campaign’ at the 2016 PR Awards for Japanese fashion label 45R.
A key member of W’s founding team, Annabel has 20 years’ experience of leading high profile PR campaigns. She helped set up W’s London offices back in 2009, with clients including ELLE, Gallo Family Vineyards and W Hotels. Annabel has lived and worked in South-East Asia since 2013, first as the Marketing Director of the Banyan Tree’s beach-club operations in Thailand and then as Managing Director of W Asia, which she set up in 2015. She has clocked-up several awards in the region, from Asia One’s ‘Outstanding Business Enterprise’ to a ‘Shorty’ (New York’s social media ‘Oscars’) for her campaign with Google Singapore and Paul Oakenfold. She has landed several awards for W Asia including The Holmes Report’s Sabre Awards for ‘Best New APAC Consultancy’ and has been featured in PR Week’s Global Power Book for the past two years in a row. Annabel leads W’s Singapore hub.
Everyone loves a winner. And let’s face it, everyone loves to be a winner. So we’re delighted, humbled, bowled over – and lots of other words that Kate Winslet might use – to have been crowned Best EMEA Consumer Consultancy 2017/18 at the Holmes Report Sabre Awards. It’s been a vintage year for us, as […]More
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By Rachel Watt Consumer interest in wine is growing, with a recent Haygarth report having found that millennials, in particular, are looking to be inspired by new varietals and emerging trends. Yet there is still a huge lack of understanding of the drink amongst consumers – meaning that brands have to find a balance between […]More