W Asia is the award-winning Asian headquarters of global public relations, creative marketing and social media company, W.A sophisticated and innovative partner, W Asia offers a unique combination - proven media relations expertise, pioneering social media ingenuity, world-class strategic and creative capabilities, and a true understanding of what it takes to succeed in the dynamic and diversified Asian commercial environment.With our headquarters in Singapore, we also offer full services across the region - from across Asia with Malaysia, Thailand, Indonesia, Vietnam and Hong Kong, in addition to Australia.W is independently owned and free-thinking in outlook. Our belief is that communication is an integral part of 21st-century brands – not just marketing veneer – and that every client deserves an approach as individual as they are.Founded in 2009 – in the depths of the global recession – we have always been proud to be measured on results way beyond media coverage, with campaigns that consistently exceed expectations, and deliver on the bottom line. Our growth has been built around a philosophy of ‘creative commerce’ - making amazing ideas that drive business value for clients.OUR OFFERW Asia is a full service agency, equipped with all the necessary expertise to best position your brand or product, expose priority launches and openings, protect your reputation and increase your reach with the right consumers.Our ‘creative commerce’ approach, bespoke to each client’s needs, often draws on a wide range of capabilities across the team.Sectors of strength for W Communications are principally F&B, Media, Travel, Consumer Tech, eCommerce, Entertainment and Events, but it’s our belief we can apply our talents to any number of briefs.We love new challenges.
CEO & Founder
Warren founded W in London in 2009 and has steered the company to become one of the world's fastest growing and most creative communications agencies. With a hands-on approach to creativity and commercial strategies, he has delivered award-winning campaigns for clients ranging from W Hotels and Hendrick’s Gin, to YSL and Unilever. He has been voted into the Hospital 100 - the most influential people in Britain’s creative industries – and ranked in the top five ‘Consumer & Brand Hotshots’ in the PR Week Power Book. A passionate entrepreneur, Warren has backed more than 10 start-ups in consumer and technology sectors, including MEATliquor, Pizza Pilgrims Trouva and The Chapar, and he sits on the boards of limoncello brand Pococello and premium garment-care brand Mr Black
CEO & Founder
A key member of W’s founding team, Annabel has 20 years’ experience of leading high-profile PR campaigns. She helped set up W’s London offices back in 2009, managing clients including ELLE, Gallo Family Vineyards and W Hotels. Annabel has lived and worked in South-East Asia since 2013, first as the Marketing Director of the Banyan Tree’s beach-club operations in Thailand and then as Managing Director of W Asia, which she set up in 2015. She has clocked-up several awards in the region and has been featured in PR Week’s Global Power Book for the past two years in a row. Annabel leads W’s Asia operations..
Aly Ang, W Asia’s first senior team member, oversees the agency’s F&B and Lifestyle Divisions. Aly is no stranger to the media landscape and has expansive PR experience across the beauty, fashion, F&B and lifestyle sectors in Singapore, and across the APAC region. She has led campaigns for brands including CÉ LA VI, Krispy Kreme, PS.Cafe, BIMBA Y LOLA, Kat Von D Beauty and Sally Hansen. Aly has picked up several awards including ‘Best Launch Campaign’ at Marketing’s PR Awards 2017 for her work with Paper Lantern Distilling, as well as ‘Best Lifestyle PR Campaign’ at the 2016 PR Awards for Japanese fashion label 45R.
Ever since a train crash stunt was arranged by William George Crush of the Missouri-Kansas-Texas Railroad to sell tickets in Texas in 1896*, our industry has been about making people, brands and businesses famous for cash (theirs and therefore ours). * apparently this marks the spot where PR was born, although fans of Edward de […]More
Adam Mack, UK CEO, writes in PR Week about a (utopian?) industry future where small and medium firms come together in collaborative holding companies bound together by the entrepreneurial spirit that spawned them and a common drive to deliver exceptional work for clients (all the while maintaining their identities). https://www.prweek.com/article/1462294/big-beast-leaves-stage-time-new-holding-company-modelMore
Believe in something, even if it means sacrificing everything.’ Never have more prophetic words been spoken by a Nike Ad campaign and not since the days of Muhammad Ali has there been a more politically divisive figure in the sporting world. Ben Holden, Junior Account Executive write about how Nike didn’t just do the smart […]More