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Drum Awards Hat-trick There were celebrations in Circus House as W picked up three gongs at The Drum PR Awards. Firstly, our emotive campaign with Jaguar Land Rover to address gender bias and promote engineering as a career for young women won the B2B category. Originally, we’d been tasked with a trade campaign, but the film we created resulted [...]More
From a shocking ‘back to school’ pop-up, to recoupling Tommy Fury with Molly-Mayo, it’s been far from a lazy end of summer at W. Store of Modern Childhood causes a sensation When we were appointed by the Children’s Society to amplify the findings of its annual report, we delivered a provocative idea to bring [...]More
This month we’ve worked with everyone, from The Romford Pele and Skepta to four sceptical kids and one inspirational female engineer. Yes we Cannes! In June, W founder Warren Johnson, hosted the second annual Cannes Lions festival ‘UK Fringe’ in partnership with PR Week. Attendees included the founders, CEOs and leading creatives from the [...]More
Leading the way with Creative Industries Club This month saw the launch of the Creative Industries Club, which commenced with a dinner event at Fortnum & Mason attended by 50 leading CEOs and Creative Directors from the broad field of public relations. Founded by W’s Warren Johnson, PR Week Editor-in-Chief Danny Rogers and James [...]More
W x Lotus - redefining marketing and communications for the travel sectorMore
Marmite Peanut Butter Is A Thing. It wasn’t a stunt, an early April Fool, or a drill. Our Unilever Foods team had been keeping the biggest FMCG secret under lock and key for some time, until they got the green light to launch Marmite Peanut Butter (yes, really!) on an unsuspecting nation. Following an exclusive announcement [...]More
Such is the speed of digital and social media marketing, that new trends crop up every week and it’s very hard to keep up. We asked our digital division to identify the 5 trends that they think will stand the test of time in the next 12 months. Here’s what they said. 1. Facebook pages vs [...]More