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Pivot, adapt and mobilise What a difference a month makes. Since our last newsletter we find ourselves as an agency scattered across all corners of the capital and the UK; working from bedrooms, kitchens and other improvised offices to a backdrop of barking dogs, screaming kids and partners accidentally encroaching upon our Zoom meetings in their dressing gowns. [...]
Super start to the month We created a blockbuster launch event to celebrate the 50-year anniversary of the iconic adidas Originals Superstar trainer. Drawing inspiration from the TV campaign directed by Jonah Hill, we transformed York Hall in Bethnal Green into a homecoming prom – complete with 20-piece adidas clad orchestra, a high school locker [...]
Campaign Agency Of The Year We ended last year with the tremendous news that PR Week had selected W as one of its six ‘Agencies of the Decade’. And are delighted to carry on the positive vibes at the start of a new decade with the announcement from Campaign that we are a finalist for [...]
This year has been a bumper one for creative work at W. It’s seen us produce everything from pizza for bees and stab vests for children for special causes; bring Judith Chalmers out of retirement, send Piers Morgan to hell in a Spurs shirt, spark an international sledging war between two famous spreads and stage [...]
W has the X Factor This month saw the official launch of our new social enterprise: WX. A Gen Z agency for Gen Z consumers. Its purpose is to attract and develop young people aged 18-21 who have the drive and passion to attend university but are unable to due to socio-economic circumstances. Similar in [...]
Drum Awards Hat-trick There were celebrations in Circus House as W picked up three gongs at The Drum PR Awards. Firstly, our emotive campaign with Jaguar Land Rover to address gender bias and promote engineering as a career for young women won the B2B category. Originally, we’d been tasked with a trade campaign, but the film we created resulted [...]
From a shocking ‘back to school’ pop-up, to recoupling Tommy Fury with Molly-Mayo, it’s been far from a lazy end of summer at W. Store of Modern Childhood causes a sensation When we were appointed by the Children’s Society to amplify the findings of its annual report, we delivered a provocative idea to bring [...]
This month we’ve worked with everyone, from The Romford Pele and Skepta to four sceptical kids and one inspirational female engineer. Yes we Cannes! In June, W founder Warren Johnson, hosted the second annual Cannes Lions festival ‘UK Fringe’ in partnership with PR Week. Attendees included the founders, CEOs and leading creatives from the [...]
Leading the way with Creative Industries Club This month saw the launch of the Creative Industries Club, which commenced with a dinner event at Fortnum & Mason attended by 50 leading CEOs and Creative Directors from the broad field of public relations. Founded by W’s Warren Johnson, PR Week Editor-in-Chief Danny Rogers and James [...]
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