9 March 2018
W Asia works with AppNexus to enhance brand visibility in the region.
Going beyond the marketing trades, W has infiltrated mainstream media by crafting opinion pieces for MD Sonal Patel that hijack the daily news agenda.
Topics have included Brand Safety within Programmatic, Diversity in Technology and the ‘Google Duopoly’. Since working with W Asia, AppNexus has received a surge in sales enquiries.