Bang & Olufsen’s B&O Play

9 March 2018

W works with Bang & Olufsen to launch a series of products for its sub-range, B&O Play.

Working with a diverse group of influencers and media, W positioned B&O PLAY E8 wireless headphones as not only a tech product but a lifestyle accessory as well.

Strong influencer outreach was in play with notable media personalities advocating the product including Bobby Tonelli, Vernon A., Cheryl Chou, Tabitha Nauser and many more.

Apart from a successful media campaign, W also introduced Bang & Olufsen to Laneway Festival for pre-festival activations – which resulted in an uptake of orders.