Bang & Olufsen’s B&O Play
19 April 2020
Objective:
Luxury audio brand Bang & Olufsen approached W to widen its audience beyond tech lovers in Singapore and make it relatable as a lifestyle and design brand.
Strategy:
W proposed an always-on influencer campaign to work with a diverse group of influencers to position Bang & Olufsen products not only as a tech product but also a lifestyle accessory. Strong influencer outreach was in play with notable media personalities including Bobby Tonelli, Vernon A., Cheryl Chou, Tabitha Nauser and many more advocating the product.
Results:
Apart from a successful media and influencer campaign, W also introduced Bang & Olufsen to Laneway Festival for pre-festival activations. Since working with W, B&O has sold out entire capsule collections and reported a significant uptick in sales.
• Over 1 million impressions generated
• 20 organic influencer engagements in 2019
• Over 70 organic postings on social media in 2019