19 April 2020


BASF, one of the largest chemical companies in the world, had been making huge strides in the sustainable space but little awareness of this existed. W was tasked to help BASF bring to light their efforts and engage with mainstream audiences.


Marrying a B2B and B2C approach, W’s strategy for BASF was two-fold. First a thorough thought leadership campaign set to place key spokespeople in the heart of mainstream conversation around sustainability, longevity and durability in the fashion space. From luxury lifestyle publications to business daily newspapers and broadcast radio, W secured interviews in various sectors.

In addition, we amplified BASF’s partnership with New York Fashion Week, securing organic collaborations with a host of tier one KOLs.


From the success of this pilot project, W continues to work with BASF on upcoming launches and initiatives.

• 14 interview opportunities secured over 3 months

• Profiling opportunities secured for 3 C-Suite executives

• Organic collaboration with tier 1 KOL at New York Fashion Week

• Front page op-ed placement on The Business Times