19 July 2017
W is launching Asia’s most exciting luxury island retreat, Bawah Island.
To build a buzz on the Indonesian archipelago, W has crafted a campaign that positions Bawah as ‘naturally luxurious’ with strong eco credentials.
A ‘Going off Grid’ influencer campaign and extensive global coverage – from US Vogue to The Australian and the UK’s Telegraph – has delivered key campaign messages, and has seen Bawah be fully booked since launch.
Bawah was also recently awarded ‘Best Hotel in the World’ in ‘Tatler UK’s 2018 Travel Awards’ (1 out of 6).