CE LA VI

19 April 2020

Objective:

CÉ LA VI at Marina Bay Sands was re-launching and approached W to put them on the map as the ultimate party spot and a leading entertainment venue. With many key offerings like its restaurant and now popular ‘Sky High Brunch’ at its SkyBar, W was tasked to leverage on these key offerings to create a bang in the media.

Strategy:

To extend beyond dining publications and coverage, W developed ‘the world’s most expensive dining experience’ to put CÉ LA VI in mainstream media headlines. The $2m dinner included a handcrafted ‘Jayne Seymour’ diamond ring, a helicopter tour, and a Rolls Royce chauffeured ride. W pitched the experience to a wide range of mainstream media, lifestyle and luxury publications, and online titles both in Singapore and internationally.

Results:

The campaign was so successful it even made international headlines in the likes of Forbes and Mashable.

• SOLD the $2 million experience

• 300% increase in international coverage

• Over 220 million impressions