19 April 2020
CÉ LA VI at Marina Bay Sands was re-launching and approached W to put them on the map as the ultimate party spot and a leading entertainment venue. With many key offerings like its restaurant and now popular ‘Sky High Brunch’ at its SkyBar, W was tasked to leverage on these key offerings to create a bang in the media.
To extend beyond dining publications and coverage, W developed ‘the world’s most expensive dining experience’ to put CÉ LA VI in mainstream media headlines. The $2m dinner included a handcrafted ‘Jayne Seymour’ diamond ring, a helicopter tour, and a Rolls Royce chauffeured ride. W pitched the experience to a wide range of mainstream media, lifestyle and luxury publications, and online titles both in Singapore and internationally.
The campaign was so successful it even made international headlines in the likes of Forbes and Mashable.
• SOLD the $2 million experience
• 300% increase in international coverage
• Over 220 million impressions