18 July 2017
W Asia was tasked to generate news-grabbing concepts for the leading food delivery service. For April Fool’s Day, W teamed up with M Hotel to create the world’s first panda retreat – the ‘PandanctuaryTM’.
Designed to ‘give busy Singaporeans the chance to de-stress by living like a panda for the weekend’, this unique wellness retreat promised a host of panda treats, including ‘Bamboo Risotto’, courtesy of Jamie’s Italian.
The story generated extensive coverage and video views – resulting in foodpanda receiving more than 9,000 enquiries. foodpanda’s business has continued to grow since working with W, with a 222% increase announced for Q1 2017.