2 February 2018

W Asia worked with happn to launch the global dating app in Singapore.

The campaign included creating a rich bank of PRable content; from ’happn’s Hotspots’, which revealed the best places to find love in the city, to the Singlish Dating Terminology, a local twist on the perils of modern dating – including Pang She (to be stood up).

Following the first six months working with W, happn’s users grew from 110k to over 200k in Singapore.