MARC JACOBS BEAUTY

19 April 2020

Objective:

W was tasked to launch Marc Jacobs Beauty’s Shameless foundation, inspired by Marc Jacobs’ very own shameless attitude and his tattoo that serves as a daily reminder to strive for self-acceptance.  ​

Strategy:

W conceptualised the launch event to reflect Marc’s very own Shameless mantra in every shape and form – from the quirky décor to surprise drag queen performances by Becca d’Bus and entourage. W hosted key media, makeup artistes and influencers at the event.

Results:

Media attendees were pleasantly surprised as they thought the event brought out the essence of Marc’s shameless spirit for the foundation.

• Total estimated reach of 4.4 million through coverage

• 90 media, makeup artists and influencers attendees at Shameless launch event​

• 5 interviews with Global Artistry Ambassador Hung Vanngo​