PAPER LANTERN

19 April 2020

Objective:

Singapore-born craft distiller Paper Lantern approached W to place them on the map for the gin scene in Singapore.

Strategy:

W took an unknown craft distiller and launched ‘Asia’s first crowd funded gin campaign’ on Pozible. W advised on all aspects of the launch, from photography to videography, brand messaging and the serve.

Results:

The media campaign resulted in doubling the fund target in five days, selling nearly $40,000 of gin in a month. With W’s support, ‘Pozible’s largest Asian campaign’ resulted in Paper Lantern Sichuan Pepper Gin being listed in the leading bars in the city.

• Sold nearly $40,000 of gin the month of the campaign

• Recognised by Marketing’s PR Awards as 2017’s Best Launch ‘Gold Category’

• Clinched the Holmes Reports’ Sabre Award for ‘Best APAC Product Campaign’