19 July 2017

W Asia worked with Princess Yachts Southeast Asia to dominate the headlines during the 2017 Singapore Yacht Show.

A partnered launch event with Bentley Motorsports and the new S60 at Marina Bay, as well as promoting Princess Yachts as an authority on luxury travel, generated extensive coverage – meeting Princess Yachts’ wider objective of positioning the company as a global lifestyle brand.

As a result of increased awareness outside of the boating media, Princess Yachts Southeast Asia saw a  increase in enquiries at the 2017 yacht show.