16 July 2019
This month we’ve worked with everyone, from The Romford Pele and Skepta to four sceptical kids and one inspirational female engineer.
In June, W founder Warren Johnson, hosted the second annual Cannes Lions festival ‘UK Fringe’ in partnership with PR Week. Attendees included the founders, CEOs and leading creatives from the UK’s leading independent agencies, gathered together for a roundtable to discuss the key themes of the festival, plus wider business challenges and creative trends.
While a modicum rosé may have been sampled over the course of the afternoon in the warm French sun, the heat of debate remained high. You can read more about the discussions which are being currently being serialised in PR Week online, covering everything from improving our craft to ‘woke-washing’.
A brief to promote engineering careers for women would seem a slim bet to go on and win PR Week’s Campaign of the Month for June, right? Well, read on…
When Jaguar Land Rover asked us for an idea to ‘celebrate’ International Women in Engineering Day (INWED) on June 23 we responded with a bigger, purpose-led campaign. Rather than a celebration, we wanted to focus on the small pool of female talent in engineering and address the issue of gender bias in STEM education, which starts at a very young age.
The result was an engaging film starring four kids and Innovation Engineer Charlotte Cooper, created to show that engineering IS a ‘job for girls’. The campaign was launched on BBC Breakfast with Charlotte on the sofa for a seven-minute item and three other flagship TV features on Sky News, BBC West Midlands News and Bloomberg TV, plus a host of national print and online media outlets.
We were tasked by Carabao to put the First-Round draw of the Carabao Cup into a national talking point (no mean feat, considering Premier League sides aren’t involved at this stage). In an age of FIFA corruption, gold-plated agents and reserve team players partying in private jets, our combined strategy was to bring the competition ‘back to the people’. So, all hell broke loose when we announced the venue for the live public draw: a Morrison’s supermarket in Collindale with John Barnes and ‘The Romford Pele’ Ray Parlour. For real.
When the news dropped it became the number one trending topic on Twitter, and media jostled to attend. The result was a landslide of positive media coverage, features praising the outlandishness of the idea in everywhere from The Sun, The Guardian, BBC Sport and Campaign, a packed Morrison’s to view the draw and a reappraisal of the meaning of the football beyond the big names of the Premier League.
It’s been a busy month for W Live, our in-house events team. To celebrate the launch of Skepta’s new album, ‘Ignorance is Bliss’, Spotify hosted an exclusive, intimate listening party in Shoreditch giving fans the chance to hear the album first before its release.
Spotify fans had the chance to hear the album for the very first time and were even treated to an intimate performance from the man himself. W secured attendance from a number of journalists including The Face, i-D, Link Up TV, Vice, Trench Magazine, The Telegraph, Wonderland, GQ and GRM Daily. W also secured coverage on GRM Daily, Music News, Trench, CLASH Magazine, GQ, Trapped Magazine and Music Week.
It was our first year working with Taste of London as it returned to Regent’s Park for its annual five-day summer festival, which saw us attract over 250 media and talent to a food filled opening night.
As well as appearances from the likes of Dolly Alderton and Daisy Lowe, the festival hosted some of the world’s most acclaimed chefs, including Kobus van der Merwe, Head Chef of Restaurant of the Year, Wolfgat, and ex-Noma alumni Santiago Lastra, for bespoke supper clubs and demonstrations.
With exclusive appearances from LA cult favourite Eggslut, and legendary baker Dominique Ansel helped leverage over 200 pieces of coverage (double the amount for 2018), including The FT How to Spend It and, EIGHT articles in The Evening Standard, resulting in the festival’s record number of ticket sales.
In May 2020, the world’s largest action sports competition, the Nitro World Games will be held at the Principality Stadium Cardiff. W launched the event in true Nitro style, with a press conference featuring FMX stunt riders performing death-defying tricks. Coverage included BBC Wales and ITV Wales TV news.
At the London skatepark junket, BMX champion Ryan Williams preformed incredible tricks for camera and action sports legend, Travis Pastrana and FMX Champion, Levi Sherwood were also kept busy with a full schedule of interviews. Coverage from the day included Sky Sunrise, multiple slots on Sky Sports News, BBC Newsbeat, The Guardian and Redbull.com.
Our regional hub, W North in Newcastle, is going from strength-to-strength. Having been established in 2017, we were awarded CIPR NE Best Consultancy in November 2018. Now we’ve broken into top 20 Best Places to Work in the North East. All of the other businesses on the list have been established for a much longer time, including some huge PLCs, and we’ve left other PR and creative agencies in our wake. Belter!
The W Talent team headed to Glastonbury via The Pig near Bath, just a Land Rover ride away from the UK’s hottest (quite literally) festival weekend. Using our not-so-little black book we curated the guestlist including the most talked about Pyramid stage headliner, Hollywood actors and global supermodels. To curb those post festival blues on Monday we threw a party for those in the know, equal parts champagne to toasted marshmallows, which saw in the early hours for those brave enough to continue the party. We’ve just about recovered enough to start planning next year…