3 July 2017
From “dude food” to haute cuisine; from the latest trends to established favourites; W’s restaurant division continues to define the tastes of the nation. We’ve been responsible for more successful launches, rollouts and openings than we’ve (yes, really) eaten hot dinners.
Our famous, category-defining (and award-winning*) campaign for the opening of the first MEATliquor restaurant turned a burger van in a south London car park into a £15m restaurant empire, and unleashed a national obsession.
Since then, we’ve partnered with literally dozens of street food pioneers to turn their dreams into reality. For example, helping Pizza Pilgrims graduate from a single market stall to become a nationally known brand with multiple bricks-and-mortar sites.
We work with many of the biggest high-street hospitality brands – and the UK’s most prestigious restaurant companies, too – giving us unparalleled insight and experience, right across the market.
Meanwhile, W’s network encompasses the pre-eminent food journalists, social media stars, commentators and opinion leaders who are driving Britain’s culinary culture. As well as helping us to pinpoint new insights and consumer opportunities, these partnerships enable us to constantly road-test creative concepts and develop content – both for their own audiences and our clients.
* Best Media, Culture & Sport Campaign, PR Week Awards