W x Lotus: a new kind of travel consultancy
13 May 2019
In 2018, W acquired Lotus , bringing specialist travel marketing into the W Group.
Combining the best of two multi-award-winning agencies, W x Lotus brings a new agency model for the travel, hospitality and tourism sector, providing a full-service brand, PR and creative agency under one roof.
This new commercial-results focused business is already delivering value for some of the travel industry’s market leaders including tour operators, governments, hotels, airlines, online travel retailers and technology providers.
No other agency offers the breadth of services covering travel trade representation, business strategy, product development and crisis management to big brand campaigns, activations & events.
The new model brings best in class travel category insight, connectivity and intelligence to lifestyle brands seeking to access travel audiences and influencers and award-winning creativity and lifestyle reach to travel brands who want to break out of their category.
Clients will benefit from this blend of Lotus’ deep insight into and understanding of travel business, alongside big brand strategy and creative thinking, delivered through the core, multi-award winning W business.